Antoinette, Valerie (2023) ANALYSIS OF DETERMINANT VARIABLES OF BEHAVIORAL INTENTION (CASE OF FITNESS CENTER). S1 thesis, Universitas Atma Jaya Yogyakarta.

Wahyudi, Clarentia Valenz (2023) THE DETERMINANT VARIABLE OF PURCHASE INTENTION BASED ON USES AND GRATIFICATION THEORY AND THEORY OF PLANNED BEHAVIOR. S1 thesis, Universitas Atma Jaya Yogyakarta.

Lovina, Maria Callista (2023) DETERMINANT VARIABLES OF INTENTION TO PURCHASE BRANDED MEAT: BRAND TRUST AS A MEDIATOR (Case of Fiesta Frozen Chicken Products). S1 thesis, Universitas Atma Jaya Yogyakarta.

Susanto, Steven (2023) THE EFFECT OF IMMERSIVE EXPERIENCE AND SOCIAL PRESENCE TO PURCHASE INTENTION WITH POSITIVE EMOTIONS AS MODERATOR (CASE OF SCARLETT WHITENING BRAND). S1 thesis, Universitas Atma Jaya Yogyakarta.

Wahyudi, Riyan (2023) FAKTOR-FAKTOR PENENTU EKSPOR FURNITURE INDONESIA KE BELANDA STUDI KASUS PADA CV. PITOYO INDO FURNITURE YOGYAKARTA. S2 thesis, Universitas Atma Jaya Yogyakarta.

Subandrio, Abigael Maeylien (2023) THE IMPACT OF PERCEIVED SALES PROMOTION, PERCEIVED BENEFITS OF THE BOOKING APPLICATION, PERCEIVED SERVICE QUALITY ON CUSTOMERS LOYALTY WITH SATISFACTION AS THE MEDIATING VARIABLE (CASE OF GO-JEK). S1 thesis, Universitas Atma Jaya Yogyakarta.

Sebayang, Maximilian Kolbe (2023) THE IMPACT OF SERVICE QUALITY, CUSTOMER ENGAGEMENT, AND SELECTED MARKETING CONSTRUCT ON PASSENGER LOYALTY (CASE OF PT. KERETA API INDONESIA). S1 thesis, Universitas Atma Jaya Yogyakarta.

Chandra, Fernando (2023) IMPACT PERCEIVED BRAND MOTIVATION AND ENVIRONMENTAL CONCERN ON ATTITUDE AND PURCHASE INTENTION. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

Widyaswara, Maria Angelina Andraina (2023) IMPLEMENTASI TEORI PERILAKU TERENCANA DALAM PERILAKU MEMILAH SAMPAH (Kasus Pada Desain Dasar Pemasaran Sosial). S2 thesis, Universitas Atma Jaya Yogyakarta.

Gunadi, Edoardo Armand (2023) THE INFLUENCE OF EWOM ON ONLINE REPURCHASE INTENTION WITH ROLES OF TRUST AND PERCEIVED USEFULNESS AS MEDIATING VARIABLE. S1 thesis, Universitas Atma Jaya Yogyakarta.

Adhi, Antonius Bagus Kurnia (2023) THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY ON INTENTION TO REPURCHASE (Case of Instagram Marketing of Salad.Nyo) YEAR 2022-2023. S1 thesis, Universitas Atma Jaya Yogyakarta.

Situmorang, Christoper (2023) Linking Social Media Marketing Activities with Brand Love: A study of Erigo Apparel. S1 thesis, Universitas Atma Jaya Yogyakarta.

Sibuea, Anny Berlian Ferynanda (2023) NIAT BELI KONSUMEN PADA LIVE STREAMING COMMERCE PRODUK SOMETHINC DENGAN KERANGKA STIMULUS-ORGANISM-RESPONSE (SOR). S2 thesis, Universitas Atma Jaya Yogyakarta.

Puspitasari, Alicia Geraldine Indah (2023) PENGARUH DISCLOSURE TERHADAP SKEPTISME, TRUSTWORTHINESS DAN PURCHASE INTENTION DENGAN ADVERTISING RECOGNITION SEBAGAI VARIABEL MEDIASI. S2 thesis, Universitas Atma Jaya Yogyakarta.

Aidi, . (2023) PENGARUH NILAI YANG DIPERSEPSIKAN TERHADAP EWOM PADA PRODUK MINUMAN CHATIME DENGAN LOYALITAS MEREK SEBAGAI VARIABEL MEDIASI. S2 thesis, Universitas Atma Jaya Yogyakarta.

Jesika, . (2023) PENGARUH PEMASARAN MEDIA SOSIAL PADA TANGGAPAN PELANGGAN DENGAN EKUITAS MEREK SEBAGAI VARIABEL MEDIASI. S2 thesis, Universitas Atma Jaya Yogyakarta.

Maribeth, Magnolia (2023) PENGARUH SPIRITUALITAS DI TEMPAT KERJA DAN PERSEPSI DUKUNGAN ORGANISASIONAL TERHADAP KETERLIBATAN KERJA DENGAN KESESUAIAN NILAI INDIVIDU DAN ORGANISASI SEBAGAI PEMEDIASI. S2 thesis, Universitas Atma Jaya Yogyakarta.