Setiawan, Alvin Hadi (2023) THE INFLUENCE OF E-WOM, WEB QUALITY, PERCEIVED RISK, AND PERFORMANCE EXPECTANCY TOWARDS BEHAVIOURAL INTENTION WITH TRUST AS MODERATING VARIABLE (STUDY OF CRYPTOCURRENCY). S1 thesis, Universitas Atma Jaya Yogyakarta.

Text (Alvin Hadi Setiawan)
181224241_Chap 0.pdf

File Pdf (590kB)
Text
181224241_Chap 1.pdf

File Pdf (382kB)
Text
181224241_Chap 2.pdf

File Pdf (294kB)
Text
181224241_Chap 3.pdf
Restricted to Registered users only

File Pdf (405kB)
Text
181224241_Chap 4.pdf
Restricted to Registered users only

File Pdf (419kB)
Text
181224241_Chap 5.pdf

File Pdf (681kB)

Abstract

The purpose of this research is to analyse cryptocurrency, their market and
acceptance factors as means of exchange. More specifically, it is to find out how
well-known cryptocurrency is, as well as the factors that affects the trust and
acceptance towards the crypto market. This research is expected to give better
understanding as to which factors has more effect towards users trust to a certain
cryptocurrency or crypto coin. The target audience for this research are those who
have been associated with crypto currency at least once and have the basic
understanding of what cryptocurrency is and have bought or use one of them.
This research was made using a quantitative method, which results in statistical calculation forms. The data used were gathered by distributing questionnaires to at least 30 crypto users. The result of this research does confirm
that there are factors that have more affect towards cryptocurrency than others and
shows how the respondents first got into the world of cryptocurrency and started investing in them.

Item Type: Thesis (S1)
Uncontrolled Keywords: Cryptocurrency, E-WOM, trust, web quality, perceived risk, behavioural intention
Subjects: Business Management > International Business
Divisions: Fakultas Ekonomi > Manajemen Internasional
Date Deposited: 04 Sep 2023 10:29
Last Modified: 04 Sep 2023 10:29
URI: https://repository.uajy.ac.id/id/eprint/29723

Actions (login required)

View Item
View Item