Melianawati, Josephine (2019) THE EFFECT OF AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, LOYALTY AND BRAND EQUITY TOWARDS PURCHASE INTENTION AND WILLINGNESS TO PAY PREMIUM PRICE (STUDY OF STARBUCKS AND EXCELSO). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

Pudjiantoro, Cornelita Vinda (2019) THE EFFECT OF COUNTRY OF ORIGIN IMAGE TOWARDS PURCHASE INTENTION WITH PERCEIVED QUALITY AS MEDIATING VARIABLE ON SAMSUNG AND OPPO SMARTPHONE. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

Panggabean, Lydia Carolina (2019) THE IMPACT OF SERVICE QUALITY AND STORE ATMOSPHERE ON THE CUSTOMER SATISFACTION AND LOYALTY AT SINERGI.CO COFFEE SHOP IN YOGYAKARTA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

Putri, Emeritha Angandari Sunanto (2019) THE INFLUENCE OF GREEN MARKETING AWARENESS, PERCEIVED INNOVATION, PERCEIVED QUALITY, PERCEIVED PRICE, AND PERCEIVED RISK TOWARD PERCEIVED VALUE AND PURCHASE INTENTION (THE STUDY OF CASSAVA BIOPLASTICS). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

Wulandari, Thesya (2019) PENGARUH DIMENSI CITRA MEREK TERHADAP KESEDIAAN KONSUMEN MEMBAYAR HARGA PREMIUM PRODUK PIZZA HUT. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

Pradana, RB. Jonathan Kevin (2019) PENGARUH PERSEPSI KETIDAKPASTIAN DAN PERSEPSI RISIKO TERHADAP PERSEPSI NILAI DAN NIAT PENERIMAAN M-PAYMENT (STUDI PADA GO-PAY DAN OVO). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.