Indonesia, a nation with a thriving cigarette industry, plays a vital role in the national
economy, providing employment to approximately 6.1 million people. With the
country ranking third globally in active smokers, the 2021 Global Adult Tobacco
Survey reveals a notable increase in adult smokers, reaching 68.1 million, and an
average monthly cigarette expenditure of IDR 382,091.72. Cigarette production,
as reported by the Directorate General of Customs and Excise, spiked to 27.79
billion cigarettes in July 2023, a 14.22% rise from the previous month and an 8.64%
increase from the previous year.
In this context, many retail stores engage in the buying and selling of cigarettes,
including CV Ajisata, located in Mertoyudan, Magelang. Offering four distinct
products—Tani Madjoe, CK, Asshika Habbat, and Asshika Gold—the store faces
challenges in its manual sales system, lacking data analysis for supplier orders
and a historical goods data recording system. Relying on manual stock checks and
personal opinions for ordering has led to human errors and frequent delays in
ordering, resulting in stockouts. This thesis employs the non-linear design thinking
process to propose improvements at CV Ajisata. Using methods such as the MinMax

and perpetual inventory systems, the study develops a digital simulation
system in Microsoft Excel.
Results demonstrate a substantial reduction in stockouts: Gold (-20%), Habbat's (64%),

CK (-40%), and Tani Madjoe (-27%). The background underscores the
critical role of inventory management for retail sustainability. CV Ajisata's transition
from a manual to a digital system not only significantly minimizes stockouts but
also aligns with national trends in the cigarette industry. The findings provide
valuable insights for businesses grappling with inventory challenges in the dynamic
landscape of the Indonesian tobacco market.