Sari, Dyana Tri Komala (2020) NIAT MENGGUNAKAN KEMBALI E-WALLET DAN FAKTOR-FAKTOR YANG MEMPENGARUHINYA STUDI PADA OVO DAN GOPAY. S2 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
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Abstract
The purpose of this study is to analyze subjective norms, perceived
usefulness, perceived ease of use, compatibility, risks, trust, and facilitating
conditions in influencing someone intention to reuse OVO and Go-Pay e-wallet
applications. In addition, this study also looked for different factors between OVO
and Go-Pay applications.
Data collection uses questionnaires distributed online. The sampling
technique used in this study is nonprobability sampling with purposive sampling
method. The number of respondents in this study was 240 people. This research
uses Structural Equation Modeling (SEM) analysis which is operated by SmartPLS
and SPSS version 20 to conduct one-way ANOVA.
The results of this study are perceived usefulness and facilitating conditions
positive and significant conditions for consumer intentions to reuse OVO and Go�Pay e-wallet applications. Meanwhile, other variables such as subjective norms,
perceived ease of use, compatibility, risk, and trust in this study did not affect
consumer intentions to reuse e-wallet applications. Then, the ANOVA one-way test
results show that facilitating conditions have differences between OVO and Go-Pay
applications.
| Item Type: | Thesis (S2) |
|---|---|
| Uncontrolled Keywords: | e-wallet, intention to reuse |
| Subjects: | Magister Manajemen > E-Business |
| Divisions: | Pasca Sarjana > Magister Manajemen |
| Date Deposited: | 23 Sep 2021 02:13 |
| Last Modified: | 23 Sep 2021 02:13 |
| URI: | https://repository.uajy.ac.id/id/eprint/24804 |
