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Pranathan, Rufiero Mahatma (2025) PENGARUH KESADARAN MEREK, ASOSIASI MEREK DAN PERSEPSI KUALITAS TERHADAP LOYALITAS MEREK DAN NIAT BELI KONSUMEN (Studi Pada Konsumen Kupiku Coffee Yogyakarta). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

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