The purpose of this study research is to seek the relation between health
warning labels on cigarettes packages and young smokers purchase intention. This
research is done based on the similar previous research title A Consumer
Evaluation of Health Warning Labels on Cigarettes Packages in Canada, written
by Crane, F.G and MacLean, V.A (1996). This research is aiming to see the
correlation between health warning label, smoking behavior and purchase
intention among young smokers. There are 152 respondents in this research, all of
them are smokers. The method will be using Regression and will be operated by
using SPSS 16.00 for Windows.