Madyasta, Maria Nitya (2016) THE IMPACT OF HEALTH WARNING LABELS ON CIGARETTES PACKAGES TOWARDS YOUNG SMOKERS. S1 thesis, UAJY.
Text (Halaman Judul)
0EMI19002.pdf
File Pdf (1MB)
Text (Bab I)
1EMI19002.pdf
File Pdf (282kB)
Text (Bab II)
2EMI19002.pdf
File Pdf (484kB)
Text (Bab III)
3EMI19002.pdf
Restricted to Registered users only
File Pdf (232kB)
Text (Bab IV)
4EMI19002.pdf
Restricted to Registered users only
File Pdf (592kB)
Text (Bab V)
5EMI19002.pdf
File Pdf (1MB)
Abstract
The purpose of this study research is to seek the relation between health
warning labels on cigarettes packages and young smokers purchase intention. This
research is done based on the similar previous research title A Consumer
Evaluation of Health Warning Labels on Cigarettes Packages in Canada, written
by Crane, F.G and MacLean, V.A (1996). This research is aiming to see the
correlation between health warning label, smoking behavior and purchase
intention among young smokers. There are 152 respondents in this research, all of
them are smokers. The method will be using Regression and will be operated by
using SPSS 16.00 for Windows
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Health Warning Labels, Smoking Behavior, Purchase Intention, Cigarettes. |
| Subjects: | Business Management > International Marketing |
| Divisions: | Fakultas Ekonomi > Manajemen Internasional |
| Date Deposited: | 05 Apr 2016 12:11 |
| Last Modified: | 05 Apr 2016 12:11 |
| URI: | https://repository.uajy.ac.id/id/eprint/9010 |
Actions (login required)
- View Item
