The research about superstitious in purchasing property has been done. Research
variables that were used in this research are product, price, promotion, place,
location direction, tusuk sate location, location near the cemetery and
crematorium, the arrangement of the environment – fish pond, and the elevation
of the property location from the road. This research analyzes whether the
superstitious belief can overrule marketing strategy in purchasing property. This
research used qualitative method with content analysis. In this research,
statements from informants from different background but still relate to the
property world. They include buyers, developer, contractor or architect, and feng
shui expert. A wide variety of journals related to the analysis was used as
additional information. From this research the result was showed that superstitious
belief can overrule marketing strategy in purchasing property under certain
situation