The main purpose of the study is analyzing the strategies and
program based on SWOT analysis to developing potential tourism site on Glagah
beach.
The research method used in this research is qualitative research by
interview and observation in Glagah beach.
The finding of the research state that Glagah have many attraction
and have a lot potential and have some competitive uniqueness that can be
develop to attract tourist also increasing welfare and income of surrounding
community