The purpose of this study is to learn the influence of country of origin image
toward Uzbek consumer`s attitude and purchase intention on apparel products
from South Korea, Turkey and Uzbekistan.
Based on the objectives of the study, the online survey questionnaire was
employed to collect the primay data through google form application. A total of
203 Uzbek people completed and returned usable quetionnaires. After that, the
colleted data analyzed through Statistical Package for the Social
Sciences software (SPSS), version 16. Simple linear regression analysis was
conducted twice 1) COO image toward Attitude, 2) Attitude toward Purchase
Intention.
The findings showed that COO image has postive influence on Uzbek consumers`
attitude toward South Korean and Turkish apparel products, but showed no
influence on Uzbek consumers` attitude toward Uzbek apparel products. And we
found out that Attitude of Uzbek consumers` has influence on their purchase
intention positively. in general, it was concluded that imported apparel products
were evaluated more favorably than domestic apparel products for Uzbek
consumers.