This research is done to analyze the audit result and company strategy
formulation process. The formulation process are done starting from scanning
external and internal environment of the corporation and then using SFAS and TOWS
Matrix to plan most possible strategies that can be implemented to improve and
compete with other distribution companies.
This research adopts the case study research model of Farmlands Trading
Society in New Zealand on the relationship between company's strategy, structure
and performance. The research is supported by using primary data, i.e interview
result with employees of PT. PLJ and secondary data which is the annual report and
website of PT. PLJ.
The strategy formulated from this strategic audit will be used as long-term
strategy used by the company to develop the business.