This research aims to reveal experience in developing the potential of
traditional markets in Yogyakarta , especially by learning from management of
Beringharjo tradisional market. Many local government in Indonesia do not have
develop the potential of its traditional markets, even in this era of globalization
research is a qualitative research using case study method . Data
was collected through interviews , observations, and review of records in the
, , makes the traditional markets are in the difficult potition to compete with the
modern market. Beringharjo market is one of the traditional markets in
Yogyakarta that able to develop their potential and survive in a global
competition era, so it is important to leraning about the Government experience
of Yogyakarta city on some aspects like the process, dynamics and problems.
This Government of Yogyakarta City especially on Market Management Office as the
government institutions that managing all traditional market in the city of
Yogyakarta . The informant was Head of Market Management Office of
Yogyakarta , Head of Development Division on Market Management Office of
Yogyakarta , and Chairman of the Council APPSI (Asosiasi Pedagang Pasar
Seluruh Indonesia) in Yogyakarta. Based on the content analysis conducted, it
was found that the Market Management Office of Yogyakarta has developed a
social capital of Beringharjo market effectively and able to develop the potential
of traditional market in Yogyakarta . The success is realized by being able to
achieved several national awards by Beringharjo and Market Management Office
in Yogyakarta. Apart from interesting stories from Beringharjo, the success
obtained not for a short time of course. It is obtained with a gradual process. In
order to achieve that succsess should take the 4K Traditional Market
Development aspect (commitment, cooperation, patience and continuity).
Right now Beringharjo still repair the deficiencies , obstacles and barriers of
traditional market problem. Government, Parliament, traditional traders, and all
stakeholders tray to increase mutual cooperation to develop the potential of
traditional markets while maintaining the existence of traditional markets in the
era of global competition . Presumably experience in Beringharjo can be done in
another areas to develop the potential of their traditional markets .