This study aims to determine the public perceived, trust and community awareness about
the activities of the Corporate Social Responsibility (CSR) in Company PetroChina International
(Bermuda) Ltd. CSR is a moral responsibility to society, especially for native people that are in
the vicinity of the Company's operations. Through these responsibilities, the Company is
required to take into account the consequences of its presence on the local community through
various social activities as a part of any business activists aimed at improving the standard of
living and welfare.
The Independent variables of this study is variable perceived CSR, Community Trust of
CSR, and awareness of CSR. The Dependent variable is the Association of the company.
The study was conducted using a survey method that is distributed to 155 respondents,
namely people living in villages-villages around the area of operations of the Company. Analysis
of the data calculations performed using simple linear regression and multiple linear regression
with the program tools IBM SPSS Statistics Version 20.
The results showed that CSR is perceived (perceived CSR) by the community does not
have an influence on the association of the company, but the awareness and public trust has
significantly positive effect on the association of the company. As in this study also identified
that CSR is perceived (perceived CSR) affect public trust in the CSR program. And lastly, there
was no difference in the perception of the company if the association in terms are respondent
gender and age, but there are differences in the perception of the company if the association in
terms is the level of public education.