This study aims to determine the public perceived, trust and community
awareness about the activities of the Corporate Social Responsibility (CSR) in
Company PetroChina International (Bermuda) Ltd. CSR is a moral responsibility
to society, especially for native people that are in the vicinity of the Company's
operations. Through these responsibilities, the Company is required to take into
account the consequences of its presence on the local community through various
social activities as a part of any business activists aimed at improving the standard
of living and welfare.
The Independent variables of this study is variable perceived CSR,
Community Trust of CSR, and awareness of CSR. The Dependent variable is the
Association of the company.
The study was conducted using a survey method that is distributed to 155
respondents, namely people living in villages-villages around the area of
operations of the Company. Analysis of the data calculations performed using
simple linear regression and multiple linear regression with the program tools
IBM SPSS Statistics Version 20.
The results showed that CSR is perceived (perceived CSR) by the
community does not have an influence on the association of the company, but the
awareness and public trust has significantly positive effect on the association of
the company. As in this study also identified that CSR is perceived (perceived
CSR) affect public trust in the CSR program. And lastly, there was no difference
in the perception of the company if the association in terms are respondent gender
and age, but there are differences in the perception of the company if the
association in terms is the level of public education.