Research in Science, Technology, Engineering, and Mathematics (STEM) often faces
challenges in simplifying complex concepts so that laypeople can understand them. One
strategy employed by the National Research and Innovation Agency (BRIN) is using Instagram
to disseminate research findings through visual content. The purpose of this study was to
examine BRIN's communication strategy on Instagram through interviews and content
analysis. The results show that BRIN explains scientific topics through Instagram's visual,
narrative, and interactive features. However, challenges remain in maintaining dialogue,
anticipating misinformation, and optimizing algorithms. Academically, this study provides
insight into how government agencies apply science communication theory and digital media
in the context of developing countries. Practically, it provides immediately applicable input for
improving content design, audience engagement, and evaluating communication strategies on
social media.