Remen Jawi is a Javanese concept travel and event planner company in Yogyakarta.
As a strategic company, apart from thinking about marketing, Remen Jawi also tries to manage
its corporate identity. This research aims to understand how communication strategies are used
in managing corporate identity at Remen Jawi. The method used in this research is a case study
and data collection techniques using interviews, non-participatory observation and
documentation. The conclusion of this research is Remen Jawi shapes its identity as a Javanese
culture based travel and event planner company through an integrated design, behavior, and communication approach.