The barter market in Wulandoni Tourism Village, Lembata Regency, is a cultural
tradition with significant potential as a tourism attraction. However, the
sustainability and management of this barter market require special attention from
the perspective of regulation and legal policies. This study aims to analyze the legal
policies implemented by the Department of Tourism and Creative Economy of
Lembata Regency in managing the barter market as a tourism attraction. The study
employs a normative research method with a statutory approach and related
document analysis.The findings indicate that, to date, there is no specific policy or
regulation governing the management of the barter market in Wulandoni Tourism
Village. The absence of such policies poses challenges in preserving and developing
the barter market as a cultural and creative economic asset. Therefore, this study
recommends the formulation of specific regulations to support the preservation of
the barter market tradition, involving local communities, tourism stakeholders, and
local governments. Such regulations are expected to integrate cultural, economic,
and tourism aspects to establish the barter market as a sustainable tourism
attraction.