Natural disaster are one the form of crisis that comes from external organization. Natural
disaster are unpredictable. For organization, risk communication is important as part of
prevention or need anticipation effort. This research discusses risk communication in the
context of disaster that implemented by hotels located in high risk disaster area especially
Merapi eruption. Disaster areas can be a tourist attraction. On the other hand, the
natural disaster can also decrease the number of tourist visit. This research is a
qualitative research with case study method. The results showed that The Cangkringan
Jogja Villas & Spa carries out risk identification and analysis to prevent a bad situation
for the public. Risk analysis is carried out with knowledge approach and cultural
approach. The Cangkringan Jogja Villas & Spa involves internal and external parties to
communicate risk. In order to anticipate ambiguous information, The Cangkringan Jogja
Villas & Spa formed an Emergency Response Unit. They are responsible for carrying out the functions and roles based on Standard Operating Procedure (SOP).