This study investigates the determinant factors of university student sustainable consumption,
green behavior and environmental awareness in Daerah Istimewa Yogyakarta Province,
Indonesia. In order to understand more about university student perspectives, a study was held
related to how environmental awareness affect sustainable consumption and green behavior of
university students. The main focus of this study, in general, is to investigate the influence of
environmental awareness among university students and examine sustainable consumption and
green behavior among university students during their study time. This study begins with a
survey of 185 undergraduate students using an online questionnaire. The multiple linear
regression model indicated that environmental awareness influenced significantly sustainable
consumption. Furthermore, the findings also indicated the significant impact of environmental
awareness on green behavior among university students. This study suggests considering
expanding the sample and scope of the study and assessing the linkage of behavior to the
individual action for further research.