In this opportunitiy, we would like to submit our proposal with title: “Charity Crowdfunding
Effective Campaign: Indonesian Case”. Our paper is mainly discuss about the role of
transperncy to attract the intention to donate online. We test our model to revlead the
fenomena of increasing online charity crowdfunding in Indonesia, specially kitabisa.com.
Our study directly test the effect of transparancy in online crowdfunding that is not clear in
the previous study. Our paper result shows that transparency can attract intention to donate online, through website quality and trust. Transparency is essential factor for charity crowdfunding organization with large scale of operation and new organization. This finding is uniq from previous study because religiousity society, such as Indonesia, tends to use informal form of report that is far from transparancy.
We sure that our paper is relevant with this Keybernetes journal. We have no conflicts of interest to disclose. Thank you for your consideration of this manuscript.