Sunaryo, Timothy Kevin (2024) THE IMPACT OF SOCIAL MEDIA INFLUENCERS CREDIBILITY ON PURCHASE INTENTION ON TIKTOK LIVE STREAMING E-COMMERCE IN INDONESIA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
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Abstract
The purpose of this study is to investigate the effect of Social Media Influencers Credibility on
Purchase Intention in the scope of TikTok Live Streaming. Data were obtained through online
questionnaires with a total of 151 qualified respondents. Data was analyzed using Partial Least
Square Techniques. The result showed a positive and significant effect of social media influencers
on customers purchase intention, in the scope of TikTok Live Streaming E-commerce.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | social media influencers, credibility, purchase intention, tiktok |
| Subjects: | Business Management > International Marketing |
| Divisions: | Fakultas Ekonomi > Manajemen Internasional |
| Date Deposited: | 08 Jan 2025 01:21 |
| Last Modified: | 08 Jan 2025 01:21 |
| URI: | https://repository.uajy.ac.id/id/eprint/33362 |
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