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ABSTRACT
The purpose of this study is to see how racism issue is stretched out in a new
Disney movie released in late 2008, Tinkerbell. Semiotics by Charles Sanders Pierce
will examine how the signs within the text would articulate the hidden power
relations. Commonly media products such as movies, when being under research,
will be related to the nearest political event. Tinkerbell was released at the end of
2008, during America’s last president election. Thus, it could be related that the
movie was a little part of a political propaganda about the superiority of America
and their ability to be the leader among other big countries.
In the other hand, later in the analysis, it will be mapped clearly how
powerful remaining countries will be illustrated in each characters, including their
power relations. As Disney is a big controversial media producent under the flag of
American liberalism, there shall be quostioned whether the movie will represent race
equalism, or rather be like common American media products: using racism
ideologically to gain profit.
By then, the audience of the movie is supposed to be children especially little
girls. But this research shall prove that Tinkerbell is no ordinary movie. The true
racism message under the movie text messages shall be skinned one by one in this
paper work.