The purpose of this study is to investigate the effects between service quality which
contain of technical quality, functional quality and reputational quality towards
customer loyalty which contain of attitudinal customer loyalty and behavioral customer
loyalty. Data were obtained 220 respondents using online survey and analyzed using
Partial Least Squares technique. This result examines reputational quality influenced
attitudinal and behavioral customer loyalty. In Indonesia, there are small investigation
towards e-wallet that use technical quality, functional quality, and reputational quality
in e-wallet industry, therefore, this study hoped to add insights on e-wallet industry