This research analyses the effect of customer satisfaction toward intention to revisit
with customer habit as a mediating variable. The research was conducted by using
a survey method via Google Form by utilizing a Likert scale. Data was collected
using purposive sampling method from 161 respondents who know and have visited
Cold N Brew Demangan within the last year. Data analysis was performed using
Smart PLS 3 software. The findings show that brand awareness, perceived product
quality, perceived service quality, and physical environment positively affect
customer satisfaction. Followed by intention to revisit that positively affected by
customer satisfaction and customer habit. Moreover, customer habit is able to
mediate the effect of customer satisfaction towards intention to revisit.