This thesis explores the intricate relationship between risk perception, risk
tolerance, and investment decision-making, specifically examining the impact of
hedonistic tendencies on students at Atma Jaya Yogyakarta. In the current financial
landscape, grasping how individuals assess risks and make investment choices is
pivotal, especially when considering the distinctive characteristics and preferences
of the student.
This research using quantitative surveys to gain comprehensive insights into
the risk perceptions and risk tolerance levels of Atma Jaya Yogyakarta students. The
research findings contribute to the existing literature on behavioral finance by
providing a nuanced understanding of the factors influencing investment decision-
making within this specific demographic. This study offers valuable insights
applicable to financial educators and some suggestions about how important risk
perception and risk tolerance on investment decisions.