Souvenir, as a symbol, logo or emblem, interlaced
with many things, such as tourism, institutions,
organizations, and clubs, even personal. The souvenir
market is growing together with the increasing amount
of travelers, companies, clubs, etc. In Yogyakarta, the
souvenir industries use technology of sand casting to
produce souvenirs made from metal. The weakness of this
method is that the products have not the same form in
details. In the last several months Jogja Artistic
Symbolic Souvenir (JASS), a planned business unit of
Atma Jaya University of Yogyakarta, has develop new
technology, called spin casting, to cover the weakness
of sand casting method. Spin-casting offers capability
to produce intricate design, smooth surface finish,
economical process and mass production.
This paper will examine proper souvenir
manufacturing conducted in JASS. The production cost
will be calculated, to determine the selling price.
Break Even Point will be used to know how many pieces
of product should be produced to cover the investment.
After that cash flow forecast will be generated to
decide is the profit feasible or not. Finally by
writing a business plan, this can provide a framework
to a real action of fundraising efforts. It will show
that this business is feasible enough to be run.
Based on the analysis and examination in business
plan at the appendix, it can be concluded that this
business is feasible to run. With BEP of 10,000 units,
the investment will be returned in 6 years period based
on cash flow. The total profit in 10 years period is
IDR 560,004,223.