Can online buying and selling platforms be held accountable by brand
owners for selling counterfeit or counterfeit goods, What is the
responsibility of online marketplaces/buying platforms for selling
counterfeit or counterfeit goods on their platforms, Reviewing and
understanding legal arrangements regarding legal protection of
trademark rights against counterfeit goods that are traded online. This
research is a type of normative juridical research. Normative legal
research involves a process of identifying legal regulations, legal
principles, and legal doctrine as an effort to address emerging legal issues.
In the field of legal research, there are two categories of data needed. The
first is primary data, while the second is secondary data. In the context of
selling goods violating the brand on an e-commerce platform, online
buying and selling platforms Sales of goods that violate the brand can be
considered as an act that can be held liable. law against the circulation of
goods that violate the brand uploaded by Platform users on their
marketplace sites. In order to increase legal protection of trademark rights
in the sale of goods through e-commerce, it is necessary to improve and
improve the laws and regulations that govern this matter. Increase
awareness and related education protection of brand rights in the context
of e-commerce is very important. Brand owners, business actors and
consumers need to be given a better understanding of the importance of
protecting brand rights, the negative impact of counterfeit goods