This study aims to empirically prove the effect of green process innovation and
green product innovation on company financial performance. Green process
innovation and green product innovation are measured using content analysis,
while the company's financial performance is measured using a profitability ratio,
namely return on assets. This research was conducted at manufacturing sector
companies listed on the Indonesia Stock Exchange with the 2016-2021 observation
year. Hypothesis testing using multiple linear regression analysis. The results of
this study state that green process innovation has a positive effect on the company's
financial performance and green product innovation has a negative effect on the
company's financial performance.