Shopee Sellers often misuse Information and Communication Technology to earn quick
profits fraudulently, such as by offering fake discounts—price reductions given on
goods and services after a price increase to encourage impulsive buying—in a
marketplace called Shopee Mall, which is illegal to do according to the Consumer
Protection Law. Therefore, this thesis aims to determine the responsibility Shopee
Sellers have to give toward the victims of fake discounts and the government's role in
overcoming the practice of fake discounts in Shopee Mall through conducting
normative legal research to discuss legal protection for consumers by studying
regulations related to the topic of discussion. As a result, this research found that
Shopee Sellers who offer fake discounts must take responsibility for it by providing
compensation, refunding purchases, et cetera, and the government has to educate
consumers and resolve consumer disputes to overcome the practice of fake discounts
in Shopee Mall. Accordingly, to hold Shopee Sellers responsible, victims of fake
discounts may seek government assistance. However, some stipulations can make the
government's role less effective. In this case, the author advises the government to
reformulate regulations related to consumer protection.