The main purpose of this research is to know about the influence of Instagram
account on brand sacralization. This research uses online questionnaire by
Google Form and distributed to 334 respondents and generate 152 respondents
who fulfil the criteria and the data can be proceed.
The results show that Instagram interaction affect Instagram usability and
brand sacralization. Moreover, Instagram account could be used as a marketing
tool that helps the brand in promoting and selling the product. Further research
can use different type of brand that has a higher price and find the difference of
how consumer sacralized a brand.