The purpose of this study is to examine factors that influence on continuance usage
intention (CUI) of OVO mobile payment applications in Indonesia. This study uses the
concept of the Technology Acceptance Model (TAM) that has been further developed to
examine the factors that influence on CUI, namely perceived usefulness (PU), perceived
ease of use (PEOU), perceived credibility (PC), social influence (SI), and customer
awareness (CA). Some 241 mobile payment application user was recruited as
respondents. Data were collected using a cross-sectional survey design with a structured
questionnaire via a Google form. SmartPLS is used to verify hypotheses. The study
results showed that all observed variables influence positively on CUI of mobile payment
application. The study found that the service provider needs to maintain and monitor the
functions of PU, PEOU, PC, SI, and CA so that mobile payment application will always
be attractive to users to continue using mobile payment application.