The rapid development of media technology makes teenagers easy access to media.
Although the development of media technology allows ease of access, but also paradoxically
presenting media information overload and possible loss of local cultural values due to intrusion
of foreign cultures. Since media are ubiquitous, it cause media have a role in everyone's life.
Impact of media presence can be positive or negative. The impact of the media is determined by
the ability to consume media critically. Knowledge about media literacy will help teenagers in
distinguishing which information that should be consumed from the media. This ability can be
helped with ownership selecting filter media materials that are beneficial to their needs. Cultural
values to be one of the filters that can be used in media literacy.
This paper is the result of research conducted in Yogyakarta. It is interesting to find out
how people put local wisdom as the basis of society in contact with the media. Yogyakarta is
known as a centre of Javanese culture. People in this place hold the traditions of society as a part
of way of life, so that Yogyakarta is known as a city of culture. People are trying to preserve the
traditions of society. These activities enrich the study of media literacy based on local wisdom.
Local wisdom contained in the culture leads people to act and behave towards the media. By
using a qualitative approach with ethnography method, the authors sought to explore local
wisdom possessed by the people of Yogyakarta. Local wisdom is used by teenagers to respond
changes brought by the influence of mass media. Data of local wisdom are categorized in order
to have a map related to media exposure. In conclusion, local wisdom mapping is useful in
creating media literacy strategy for teenagers