Entering the era of the Industrial Revolution 4.0 provided very rapid
technological growth. This growth changes lifestyles that prefer
practical and fast things, such as shopping using the Shopee platform.
An unscrupulous entrepreneur who is only concerned with personal
matters takes advantage of the convenience of technology by selling
counterfeit products, one of which is counterfeit oil products. Therefore,
the formulation of the problem in this study is: How is legal protection
provided to consumers who buy counterfeit oil products using the
Shopee platform? And what accountability do Shopee and business
actors give to consumers regarding counterfeit oil products purchased
through the Shopee platform? The research method used is normative
legal research. This study concludes that Law Number 8 of 1999
concerning Consumer Protection is expected to be a reference in
settlements in case of violations of rights and obligations by
unscrupulous business actors. The responsibility given by Shopee is to
provide various kinds of features so that consumers feel safe when
shopping, and the responsibility of business actors is that if a business
actor causes harm to consumers, then he has the right to be responsible,
such as by providing compensation for products or money.