Nowadays, the age of information has a lot to change the business landscape
in all areas. Business models that have a competitive advantage to compete
businesses today are implementing information technology, e-commerce is one of the
models. Computer applications that have been widely adopted is Customer
Relationship Management (CRM). The utility of this application has become a new
tool that has a goal-oriented to customer satisfaction.
The main idea of Customer Relationship Management (CRM) is to recognize,
learn and explore from what is expected from customers or consumers of a company,
with Customer Relationship Management (CRM). A company can build a customer
database, that certainly will records a few rows from the consumers’s profile for
example the favourites, work and most transactions. Such an information like this
will be used to build relationships between companies and customers, as well as it’ve
done between the customers itself.
As a review of how the number of internet users and the connection
technology itself has been grow fastly, e-Commerce can be used as one of the media
to implement a Customer Relationship Management (CRM). Actually it has several
stages, benefits, and measures to develop strategies, concepts and activities by the
utility of Customer Relationship Management (CRM). So, any issue of this papers
related to Customer Relationship Management (CRM) will be discussed one by one.