By the late 1900s the key environmental problems comprised the greenhouse effect and global
warming, the hole in the ozone layer, the acid rain and the destruction of tropical forests. Whilst the
environmental problems continue to be significantly increased, the causes and solutions lie much more in
people’s attitudes, values and expectations. Most human activities in one way or another demand high
provisions which make the environment is at risk because of human misuse of its natural resources and
disturbance of its natural environmental systems. Many of the problems occured from the interactions
between people, resources and pollution namely: population increase, resource use, tropical
deforestation, soil erosion, water resource, air pollution and water pollution.

As property developers are often condemned of damaging the environment, Summarecon Serpong
has tried to twist the accusations. Since 2003 the company has decided to become a green company
which has brought complex consequences of applying balanced concepts of 3P (people, planet, and
profit), however in 2013 Summarecon Serpong was one among eight receivers of Indonesia Green
Company Award 2013.
This study is an attempt to review empirical facts i.e. environmental focused implementations done by
Summarecon Serpong to enhance the environmental qualities. Started with strict estate regulations
regarding the greenery, followed by choices of environmentally sound building materials, household
waste management, building material waste management, wastewater management, and currently green
building, and green lifestyle.