Information technology plays a role in developing a modern business strategy in a fishing company in Maluku (Indonesia). Understanding the product life cycle must be improved even though they understand the supply chain strategy, with the fact that in the past few years the amount and value of production are not always stable. The results of this approach provide almost 90% of the information data needed by utilizing Social media as a key alternative in the procurement of raw materials that support SAP ERP Enterprise Core as a key system in developing the
company's business. ERP implementation and solution package integrated with SAP Business Suite includes SAP CRM (Customer Relationship Management), SAP SCM (Supply Chain Management), SAP SRM (Supplier Relationship Management) and SAP PLM (Product Life Cycle Management). SCM, PLM in their
supply chain strategy and CRM, SRM as an integrated
information system network technique through the rapid development of social media. The impact is not only for the company, but it also has a big influence on the welfare of the local communities (fishermen) in producing qualified raw materials.