Online shopping is the activity of purchasing goods and services via the
internet. The increasing number of online businesses in Indonesia, coupled with
the sophistication of technology that combines online platforms and services and
products, certainly brings many advantages and disadvantages for producers,
distributors and consumers. The increasing prevalence of online shopping has
resulted in the emergence of new problems in the legal field, especially consumer
protection law.
One of them is the problem of protecting consumer's personal data. So the
formulation of the problem in writing this law is "How is the legal protection of
the personal data of online shopping consumers". The purpose of this study is to
find out how the legal protection of the personal data of consumers who shop
online is. The type of research conducted is normative legal research, which
focuses on statutory regulations so that the thinking process used is a deductive
thinking process. The results of the study show that regulations regarding the
protection of personal data in Indonesia are spread across several sectoral
settings.
The rules governing the protection of personal data are a constitutional
obligation of the state as regulated in Article 28G and Article 28J of the 1945
Constitution of the Republic of Indonesia, then regulated in Law Number 8 of
1999 concerning Consumer Protection, Law Number 11 of 2008 concerning
Information and Information Technology, Government Regulation Number 71 of
2019 concerning Operation of Electronic Systems and Transactions, Government
Regulation Number 80 of 2019 concerning Trading Through Electronic Systems,
and Regulation of the Minister of Communication and Information of the Republic
of Indonesia Number 20 of 2016 concerning Protection of Personal Data in
Electronic Systems.