LVMH Group is one of the world's leading luxury conglomerates performing in
various sectors, such as wine, perfume, cosmetics, fashion, etc. Especially, the most
famous luxury brands like Christian Dior, Bulgari, Givenchy, Fendi and many
more. is their subsidiary. Therefore, LVMH Group has several ways to gain their
competitive advantage which will be analysed using comparative analysis based on
external analysis using Porter's Five Forces and their strategic plan using Porter
Generic Strategies. Meanwhile, LVMH Group will also create positive social
impacts through CSR program activities and company products and will be
analysed using several methods related to social responsibility such as the Triple
Bottom Line (TBL), Carroll's Pyramid, and through potential challenges. This
project will also provide advice for LVMH Group to improve their business by
implementing the TOWS Matrix into their strategy.