Hermès is a French luxury goods manufacturer founded in 1837 by Thiery
Hermès. It is known for its craftsmanship and exclusivity. It concentrates in
leather goods, lifestyle accessories, home furnishings, perfumery, jewellery,
watches and ready to wear. The firm is very attached to its traditional business
model and rejects mass production, assembly lines, and mechanisation. This essay
will discuss Hermès’ competitive position in the market by using Porter’s 5
forces. It will also examine the considerations that Hermès must look carefully at
in presenting beneficial social impacts through its CSR program by using Carroll's
Pyramid. The last one will be discussing how Hermès can enhance their business
by using the BCG Matrix.