Airbus was founded by the merging of numerous European aircraft manufacturers.
As the competition in the aerospace industry is fierce. To understand Airbus's
position in the industry, an external point of view regarding the company strategy’s
potential profitability needs to be assessed, by utilizing Porter's five forces. To fully
grasp a thorough assessment of the company, the internal capabilities of Airbus
needs to be analyzed by using VRIO analysis. Airbus's profitability should also be
in accordance with its duty to contribute and be socially responsible, as a member
of society. Therefore, Carroll's Pyramid of CSR needs to be implemented to assess
the contribution of Airbus to the society.