The main purpose of this study is to know about the impact of information
quality, information credibility, needs of information, attitude towards information,
information usefulness, and information adoption to the purchase intention in
Instagram of Dear Me Beauty product. This research uses SmartPLS as the
software/program and SEM (Structural Equation Modelling) as the tool. The
questionnaire is distributed to 125 respondents through online questionnaire form.
The result of the study shows that 4 hypotheses are supported, but 3 of
hypotheses are not supported. It is better for further researcher to get more
respondents, so the result will be more significant. Lastly, the result of this research
can help the seller to understand their customers, and how to make better
information of their product that can influence or motivate future customers to
purchase the product.