This study aims to determine: (1) The effect of price on cross-border e-shopping
intention. (2) The effect of shipping costs on cross-border e-shopping intention
for customer in Indonesia. (3) The effect of delivery time on cross-border e-shopping
intention for customer in Indonesia. (4) The effect of price, shipping costs, and delivery
time on cross-border e-shopping intention for customer in Indonesia.
This type of research used in this research is a survey. The population in this
study are all Indonesian citizens who have ever had online purchase experience in
cross-border e-shopping in any e-commerce or online market place. The sampling
technique used purposive sampling method with a total sample of 316 people. The
data collection technique uses a questionnaire that has been tested for validity and
reliability. The data analysis technique used to answer the hypothesis is multiple regression.
The results of this study indicate that: there is a significance influence of the
price, shipping time, and delivery cost towards cross-border e-shopping intention for
customer in Indonesia, both individually and simultaneously. The study expected to
provide new insight and knowledge for readers, future research , and also buyers and
sellers abroad, in order to find out the influence of the factors in gaining competitive
advantage and create a better e-commerce business in Indonesia and worldwide.