This research was located at Special Region of Yogyakarta Province.
This research aims to determine the legal protection for consumers in online buying
and selling transactions on facebook, the formulation of problem are the risks that
can be accepted by consumers related to legal violation by business actors and the
legal protection for consumers in online transaction on facebook. The method of
analysis that used in this research is a qualitative method by analyzing the primary
and secondary data and also considering the tendency, the suitability, disharmony,
or the inconsistency, then conclude it with inductive reasoning/thinking methods.
The population in this research is the online transaction consumers on facebook in
Special Region of Yogyakarta Province with the sampling technique using
multistage sampling method. Then, the primary data accumulation technique in this
research are interviews and questionnaire through Google Form, while secondary
data is obtained by studying literature which are studying primary legal materials
and secondary legal materials. From this analysis, it can be concluded that the
legal protection for consumers in online buying and selling transactions on
facebook still facing some problems. Therefore, the authors provide suggestions
related to these troubles to the consumers and business actors in online
transactions on facebook, Yogyakarta Consumer Institutions as the guarantor
institution for consumer rights related to legal protection for consumers, and the
upcoming research on related topics.