The main purpose of this study is to investigate the effect of cashback,
customer loyalty, customer satisfaction towards customer intention to use
Gopay in Universitas Atma Jaya Yogyakarta. This research uses online
questionnaire for the data collection methods, which is distributed to 165
respondents from Student of Universitas Atma Jaya Yogyakarta. This study
uses SPSS as the main analysis tool.
The result shows that cashback and customer satisfaction have
significant effect towards customer intention for using e-payment Gopay
in Universitas Atma Jaya Yogyakarta but on the other hand customer
loyalty does not have a significant effect towards customer intention for
using e-payment Gopay. Further research can add other factors to measure
consumers’ loyalty and customer satisfaction in future research. The
findings of this research could help the companies of Gopay in Indonesia
to keep existing and help the business to develop a new strategy for the
customer of mobile payment.