This study aims to evaluate the design of business models on bike sharing service
providers as a strategy to compete in the digital age. The focus of this research is on the Speeda
application as a smart tourism bike sharing platform through IoT technology developed by PT
Gamatechno Indonesia.
This research uses interview data collection techniques and literature study. The
research participants were the internal team of Speeda application developers namely Senior
Business Development & Product Owner and Senior Developer, Jogja Bike as a Customer,
and Management of the Technology and Business Innovation division at Gamatechno
Indonesia.
The researcher uses a SWOT analysis in macro, namely the Speeda Platform, and micro
analysis in each block in the BMC Speeda Platform. The results of the SWOT analysis form the
basis for researchers to produce new business model canvas (BMC) recommendations. Based
on the results of the business model canvas (BMC) evaluation analysis, it can be concluded
that there are several components of each block that must be updated on the Speeda Canvas
Business Model Platfrom.