The main purpose of this research is to learn the influence of network
externalities, Individual gratifications and time flexibility on the intention to play
mobile social games in Indonesia. Nowadays, many Indonesian people use mobile
device as a part of their daily life activity. One of the most growing sector of mobile
device market is about the entertainment application of mobile social games, mobile
social game can be consumed by all range of ages. It can be said from the
explanation above Indonesian people participate to this growing sector. This
research uses online questionnaire to collect the data, which is distributed to 202
respondents. This research is using SEM-PLS as the analyzing tool.
The results show that network externalities have positive and significant
effect to individual gratifications and time flexibility but negative and not
significant effect on to the intention to play, other result within the research shows
that individual gratifications and time flexibility has a positive and significant effect
to the intention to play. It is better for the further research to add more demographic
variables and also specify the products so the respondents can reach better
understanding. The result of this research can help the companies of mobile games
industry especially in Indonesia for their managerial decision related to strategy
support of their mobile games applications to reach wider audience.