Rejeki, MC. Ninik Sri (2014) Diversity Management in Multinational Corporation: The Study of Diversity Management at Schlumberger Geophysics Nusantara. In: The 2nd International Conference on Business and Communication (ICBC): Managing Change in Global Context, September 2014, Jakarta, Unika Atma Jaya.
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Abstract
The cultural diversity of organizations is a positive strength in achieving the organization's goals if i is
'managed properly through the diversity management. This management employs the multiculturalism
paradigm. PT Schlumberger Geophysics Nusantara practices this kind of management. This research
ims to explore the diversity management by using phenomenology method. The resulis showed that the
diversity management was undertaken through the development adaptive attitudes and perspectives that
accept the cultural diversity. This effort was supported by the communication code of conduct. The
research concluded that a proper management of the cultural diversity could support the work ability of
employees in providing excellent services to clienis. The research also concluded that the diversity
management has strengihened the cohesiveness of the team which consists of employees with different
nations and genders.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | cultural diversity, diversity management, multiculturalism paradigm, code of conduct |
| Subjects: | Komunikasi > Jurnalisme |
| Divisions: | Fakultas ISIP > Ilmu komunikasi |
| Date Deposited: | 04 Nov 2021 11:54 |
| Last Modified: | 04 Nov 2021 11:54 |
| URI: | https://repository.uajy.ac.id/id/eprint/25212 |
