The purpose of this study is to examine the buying intentions of mobile
gamers in Indonesia. The number of valid samples used in this study were 264
respondents who met the research criteria. The sampling technique used was
snowball sampling, with data collection used was a 4-point differential scale
questionnaire distributed online via Google form. Data were analyzed using
SMART-PLS for SEM analysis.
The results showed that the ease of players in accessing the game, the
player's connection with other players, prizes given by the game, memories in
playing games and social presence did not directly influence purchase intentions in
the game application. Good price has a positive effect on consumer or player
purchase intentions in game applications. Interactivity and social presence correlate
significantly, showing that when a game player has the ability to manipulate
cyberspace (including speed, reach and mapping), gamers will feel a strong sense
of social presence. This shows that the interactivity of a player with the game he
plays will increase the sense of a player's social presence. Improved social functions
can increase feelings of interaction. This shows that interactivity and social skills
are the two main predictors of social presence.