Being in the public spotlight may be a privilege for someone who wants
fame and easy money by promoting products owned by business actors. But not a
few are involved in the problem of both fraud, misinformation provided that
requires the person to take responsibility for it. The thing that will be questioned
then is about honesty and seriousness in promoting products so that the public can
trust someone who is considered an Instagram celebrity as a person who can be
trusted with the review submitted. This research is of course carried out with due
observance of the prevailing laws and regulations in Indonesia to be harmonized
with the social facts that occur. The method used by the author is a normative
method, of course coupled with the opinion of experts and an Instagram celebrity
who shares his experiences when he gets legal problems with business actors or
consumers so that it can be used as writing this law. The problems discussed are
problems that occur after Instagram celebrities endorsement so that the problems
that occur are problems between business actors and consumers, not with
Instagram celebrities. If in this case the Instagram celebrity feels aggrieved by the
incident, then the person concerned has the right to file a lawsuit in court. the form
of accountability from Instagram celebrities is only to provide clarification of how
the real events openly in public. So that Instagram celebrities also get legal
protection.